• Treatment Sections

  Background

  Objectives

  Strategies

  Creative Approach

  Time Line

  Investment (budget)

• Writing Tips
• Example

Background Section The background section briefly states what you think you have heard from the client, confirming that it closely approximates what the client had meant to say when they said what they did say. It answers two of the "big three" research questions: What's the problem? Who's the audience? This section is formatted as normal, full-width text extending out to the document's default margins. Objectives Section The objectives section answers the third of the "big three" research questions: How must the audience think or behave differently? This section is formatted as a statement of overall goal--in normal, full-width text--followed by a bullet list of behavioral objectives. top of page

Strategies Section The strategies section is your creative specifications sheet: a list of creative strategies that will be implemented to meet the stated objectives. This section is formatted as a short statement of approach (how the medium will be used), followed by a bullet list of strategies such as structural elements, devices and techniques you will use. Creative Approach Section The creative approach section is a word picture taking your reader step by step through what you envision for their presentation. It's a present tense, active voice description of what will be seen and heard that demonstrates the style and tone intended for the finished presentation. This section is formatted as normal, full-width text extending out to the document's default margins.

Investment (Budget)
Your client is receiving a bottom-line benefit that should exceed what is being spent, so let's call that expenditure what it is: an investment. Should you prefer the more traditional term, budget, it is easy to change this or any other section heading.
This embedded spreadsheet shows a high-level breakout of the investment that will automatically recalculate as you enter different figures (pressing the f9 key forces the recalculation). Line item headings and details are easily changed, just as it is easy to change any of the suggestions provided to you by Script Werx templates.

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Writing Tips Each section includes writing tips to help you better understand the purpose of the section and to get you started. These tips appear within a box right at the top of each section. Once you are through with them, they can be deleted just like normal text, or you can delete the writing tips throughout the entire treatment by simply clicking a button on the Script Werx toolbar or menu. top of page

Example A completed creative treatment is included in a case study for an employee orientation video. This case study demonstrates how all of the "extras," the treatment template and a two-column script are used together as a process for completing the creative side of pre-production.

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